[{"@context":"https:\/\/schema.org\/","@type":"Article","@id":"https:\/\/www.polimont.cz\/organicke-vyhledavani-je-odpovedne-za-padesat-tri-procent-veskereho-provozu-na-stranky-placene-pouze-patnact-procent-studie\/#Article","mainEntityOfPage":"https:\/\/www.polimont.cz\/organicke-vyhledavani-je-odpovedne-za-padesat-tri-procent-veskereho-provozu-na-stranky-placene-pouze-patnact-procent-studie\/","headline":"Organick\u00e9 vyhled\u00e1v\u00e1n\u00ed je odpov\u011bdn\u00e9 za pades\u00e1t t\u0159i procent ve\u0161ker\u00e9ho provozu na str\u00e1nky, placen\u00e9 pouze patn\u00e1ct procent (Studie)","name":"Organick\u00e9 vyhled\u00e1v\u00e1n\u00ed je odpov\u011bdn\u00e9 za pades\u00e1t t\u0159i procent ve\u0161ker\u00e9ho provozu na str\u00e1nky, placen\u00e9 pouze patn\u00e1ct procent (Studie)","description":"Nap\u0159\u00ed\u010d tomu, \u017ee neust\u00e1le vzr\u016fst\u00e1 tendence nulov\u00fdch kliknut\u00ed na str\u00e1nce%gutenbiz-readmore%","datePublished":"2020-02-18","dateModified":"2020-02-18","author":{"@type":"Person","@id":"https:\/\/www.polimont.cz\/author\/#Person","name":"","url":"https:\/\/www.polimont.cz\/author\/","identifier":1,"image":{"@type":"ImageObject","@id":"https:\/\/secure.gravatar.com\/avatar\/33549a3bd69022b5544ec751c6f690d75868252394a5ec007d9ed3f2c30f7874?s=96&d=mm&r=g","url":"https:\/\/secure.gravatar.com\/avatar\/33549a3bd69022b5544ec751c6f690d75868252394a5ec007d9ed3f2c30f7874?s=96&d=mm&r=g","height":96,"width":96}},"publisher":{"@type":"Organization","name":"polimont.cz","logo":{"@type":"ImageObject","@id":"\/logo.png","url":"\/logo.png","width":600,"height":60}},"url":"https:\/\/www.polimont.cz\/organicke-vyhledavani-je-odpovedne-za-padesat-tri-procent-veskereho-provozu-na-stranky-placene-pouze-patnact-procent-studie\/","about":["Www"],"wordCount":635,"articleBody":"\tNap\u0159\u00ed\u010d tomu, \u017ee neust\u00e1le vzr\u016fst\u00e1 tendence nulov\u00fdch kliknut\u00ed na str\u00e1nce s\u00a0v\u00fdsledky vyhled\u00e1v\u00e1n\u00ed, nov\u00e1 studie (PDF) od spole\u010dnosti BrightEdge tvrd\u00ed, \u017ee organick\u00e9 a placen\u00e9 vyhled\u00e1v\u00e1n\u00ed st\u00e1le poskytuje daleko v\u00edce provozu na webov\u00e9 str\u00e1nky, ne\u017e ostatn\u00ed kan\u00e1ly, kter\u00e9 zahrnuj\u00ed nap\u0159\u00edklad soci\u00e1ln\u00ed s\u00edt\u011b nebo zobrazovac\u00ed inzerci. Spole\u010dnost zjistila, \u017ee placen\u00e9 a organick\u00e9 vyhled\u00e1v\u00e1n\u00ed je odpov\u011bdn\u00e9 za \u0161edes\u00e1t osm procent \u201eve\u0161ker\u00fdch sledovateln\u00fdch provoz\u016f na webov\u00e9 str\u00e1nky\u201c.\t\u00a0\tN\u00e1r\u016fst v\u00a0organick\u00e9m provozu. \t\u00a0\tVe skute\u010dnosti, procento provozu z\u00a0organick\u00e9ho vyhled\u00e1v\u00e1n\u00ed narostlo za dobu p\u011bti let, co spole\u010dnost BrightEdge prov\u00e1d\u011bla dan\u00fd pr\u016fzkum. V\u00a0roce 2014 organick\u00e9 vyhled\u00e1v\u00e1n\u00ed poh\u00e1n\u011blo zhruba pades\u00e1t jedna procent provozu na webov\u00e9 str\u00e1nky, alespo\u0148 podle spole\u010dnosti a jej\u00edho pr\u016fzkumu. Tento po\u010det narostl na pades\u00e1t t\u0159i procent tento rok s\u00a0placen\u00fdm vyhled\u00e1v\u00e1n\u00edm, kter\u00e9 se pohybuje o patn\u00e1cti procentech.\t\u00a0\tBrightEdge uv\u00e1d\u00ed, \u017ee data byla generov\u00e1na v\u00a0kv\u011btnu 2019 \u201ez t\u00eds\u00edc\u016f dom\u00e9n a des\u00edtek miliard nejr\u016fzn\u011bj\u0161\u00edch vyhled\u00e1vac\u00edch sezen\u00ed.\u201c Spole\u010dnost ale vylou\u010dila p\u0159\u00edm\u00fd provoz z\u00a0cel\u00e9 studie.\t\u00a0\tHl\u00e1\u0161en\u00ed podrobn\u011b popisuje data provozu podle jednotliv\u00fdch kl\u00ed\u010dov\u00fdch vertik\u00e1l\u016f. Pro B2B webov\u00e9 str\u00e1nky po\u010dty byly dokonce je\u0161t\u011b v\u011bt\u0161\u00ed, ne\u017e obecn\u00e1 distribuce provozu na ostatn\u00edch vertik\u00e1lech. V\u00edce ne\u017e sedmdes\u00e1t p\u011bt procent ve\u0161ker\u00e9ho provozu B2B str\u00e1nek, podle spole\u010dnosti BrightEdge, p\u0159ich\u00e1z\u00ed pr\u00e1v\u011b z\u00a0organick\u00e9ho a placen\u00e9ho vyhled\u00e1v\u00e1n\u00ed.\t\u00a0\tV\u00a0kontextu obchodn\u00edch \u0159et\u011bzc\u016f, distributor provozu mezi organick\u00fdm, placen\u00fdm a \u201ejin\u00fdm\u201c vyhled\u00e1v\u00e1n\u00edm byl tak tro\u0161ku v\u00edce rovnom\u011brn\u011b rozd\u011blen, s\u00a0ostatn\u00edm vyhled\u00e1v\u00e1n\u00edm a placen\u00fdm vyhled\u00e1v\u00e1n\u00edm, kter\u00e9 jsou v\u017edy jednotliv\u011b odpov\u011bdn\u00e9 za dvacet t\u0159i procent n\u00e1v\u0161t\u011bv, zat\u00edmco organick\u00e9 vyhled\u00e1v\u00e1n\u00ed poh\u00e1n\u011blo skoro \u010dty\u0159icet jedna procent n\u00e1v\u0161t\u011bv na str\u00e1nky. Pohostinnost byla podobn\u00e1, ov\u0161em v\u00edce provozu (t\u0159icet jedna procent) poch\u00e1z\u00ed z\u00a0jin\u00fdch zdroj\u016f.\t\u00a0\tPloch\u00e9 referraly provozu soci\u00e1ln\u00edch s\u00edt\u00ed. \t\u00a0\tToto hl\u00e1\u0161en\u00ed toho moc pozitivn\u00edho o soci\u00e1ln\u00edch s\u00edt\u00edch \u0159\u00edci nemohlo, ty se toti\u017e neposunuj\u00ed a z\u016fst\u00e1vaj\u00ed na p\u011bti procentech provozu od roku 2014, alespo\u0148 podle spole\u010dnosti. M\u00e9dia a z\u00e1bava byla jedinou kategori\u00ed, kter\u00e1 poh\u00e1n\u011bla v\u00edce provozu ne\u017e soci\u00e1ln\u00ed s\u00edt\u011b (osm procent).\t\u00a0\tSpole\u010dnost BrightEdge tak\u00e9 nab\u00edzela p\u0159edpokl\u00e1dan\u00fd odhad a podrobn\u00fd popis obratu podle kan\u00e1lu pro obecn\u00fd provoz a tak\u00e9 pro specifick\u00e9 vertik\u00e1ly. Celkov\u011b spole\u010dnost uv\u00e1d\u00ed, \u017ee placen\u00e9 a organick\u00e9 vyhled\u00e1v\u00e1n\u00ed je odpov\u011bdn\u00e9 za zhruba sedmdes\u00e1t dva procent obrat\u016f pro B2B a ostatn\u00ed vertik\u00e1ly. BrightEdge p\u0159edpokl\u00e1d\u00e1, \u017ee soci\u00e1ln\u00ed s\u00edt\u011b nab\u00edzej\u00ed m\u00e9n\u011b ne\u017e jedno procento obratu pro webov\u00e9 str\u00e1nky v\u00a0pr\u016fm\u011bru.\t\u00a0\tPro\u010d by n\u00e1s to m\u011blo zaj\u00edmat. \t\u00a0\tJsou tu toti\u017e market\u00e9\u0159i, kte\u0159\u00ed by cht\u011bli rozporovat n\u011bkter\u00e9 n\u00e1lezy o soci\u00e1ln\u00edch s\u00edt\u00edch. Av\u0161ak za p\u0159edpokladu, \u017ee metodologie hl\u00e1\u0161en\u00ed je spr\u00e1vn\u00e1, velice siln\u011b to potvrzuje pokra\u010duj\u00edc\u00ed hodnotu placen\u00e9ho a organick\u00e9ho vyhled\u00e1v\u00e1n\u00ed. Skute\u010dn\u011b, velice pevn\u00e1 persistence organick\u00e9ho vyhled\u00e1v\u00e1n\u00ed zvl\u00e1\u0161t\u011b nazna\u010duje tomu, \u017ee spousta struktur\u00e1ln\u00edch zm\u011bn na str\u00e1nce s\u00a0v\u00fdsledky vyhled\u00e1v\u00e1n\u00ed ovlivnila celkov\u00fd kan\u00e1l k\u00a0lep\u0161\u00edmu b\u011bhem n\u011bkolika minul\u00fdch let.\t\u00a0                                                                                                                                                                                                                                                                                                                                                                                                "},{"@context":"https:\/\/schema.org\/","@type":"BreadcrumbList","itemListElement":[{"@type":"ListItem","position":1,"name":"Organick\u00e9 vyhled\u00e1v\u00e1n\u00ed je odpov\u011bdn\u00e9 za pades\u00e1t t\u0159i procent ve\u0161ker\u00e9ho provozu na str\u00e1nky, placen\u00e9 pouze patn\u00e1ct procent (Studie)","item":"https:\/\/www.polimont.cz\/organicke-vyhledavani-je-odpovedne-za-padesat-tri-procent-veskereho-provozu-na-stranky-placene-pouze-patnact-procent-studie\/#breadcrumbitem"}]}]